Google Tag Manager Event Tracking Company

With over 9 years of experience in the industry, we specialise in Google Tag Manager event tracking to help businesses understand user behavior and optimise their websites. Our skilled team ensures seamless integration and precise tracking to provide actionable insights that drive growth and improve your online performance.

Groapid labs
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Our Work

Browse some of our past successful projects

Publsh

Using Reverse Proxy Solutions to Solve SEO Challenges for Publsh.ai

Resolved a complex multi-domain issue, integrating Webflow with Next.js to enhance website performance and user experience using Cloudflare Workers.

Private Bank

AI-based Chatbot for a Private Bank

We helped a private bank resolve 10,00,000 queries per month by building an automated query resolution management system with AI.

Team Grorapid Labs

Work with an Event Tracking Analytics Agency

Choosing us for Google Tag Manager event tracking means leveraging our extensive experience and dedication to excellence. We offer tailored solutions, expert guidance, and a commitment to helping you achieve your goals through accurate and efficient event tracking.

Project Scoping - Code Webflow Template

Custom Event Tracking Setup

We design and implement event tracking tailored to your specific business needs, ensuring you capture the most relevant data.

Roadmap Planning - Code Webflow Template

Conversion Tracking

Track and analyse key conversion events such as form submissions, purchases, and sign-ups to understand your customer's journey.

Development Execution - Code Webflow Template

User Interaction Tracking

Monitor how users interact with your site, including clicks, video plays, and scroll depth, to improve user experience.

Launch and Scale - Code Webflow Template

Ecommerce Tracking

Gain detailed insights into your ecommerce performance by tracking product views, add-to-cart actions, and transactions.

Launch and Scale - Code Webflow Template

Advanced Tag Management

Manage and deploy tags efficiently without modifying the website code, ensuring a streamlined process.

Launch and Scale - Code Webflow Template

Data Layer Implementation

Set up a robust data layer to enhance the accuracy and consistency of the data collected through GTM.

Website Development Company

Why opt for GTM Event Tracking?

GTM event tracking refers to the process of monitoring and recording specific user interactions or actions on a website or app using Google Tag Manager (GTM).

No-Code development service | Grorapid labs

Enhanced Data Accuracy

Google Tag Manager event tracking provides precise data collection, ensuring you have accurate insights into user behavior.

Web app development

Improved Decision Making

With detailed event tracking, make informed decisions based on real user interactions and performance metrics.

Mobile app development service

Increased Conversion Rates

Identify and optimise conversion paths by tracking key user actions, leading to higher conversion rates.

SAAS development service

Efficient Tag Management

Simplify the process of managing and deploying tags, reducing the need for constant code changes and enhancing flexibility.

Automations & integrations Services

Comprehensive User Insights

Gain a deeper understanding of user behavior across your site, enabling you to tailor your marketing strategies effectively.

Our impact in numbers

Great work produces
great results.

125+

Mobile apps and websites developed

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10+

Years of in-market experience

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57M

Users using products built by us

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93%

Client retention rate

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Our Process

We have a simple, yet robust
and effective process.

We consult, build and ship successful software products.

Project Scoping - Code Webflow Template

1. Project Scoping

Our process starts with discovery calls covering your business's vision and the goals that you want to achieve with the software product. A free detailed estimation sheet is provided at the end.

Roadmap Planning - Code Webflow Template

2. Roadmap Planning

We prepare the product roadmap which includes the feature prioritization development stages, technologies to be used, and milestones to be achieved.

Development Execution - Code Webflow Template

3. Development Execution

Our team leverages the latest technologies available to bring your vision to life. We maintain complete transparency during the development process so that you have complete control over the product lifecycle.

Launch and Scale - Code Webflow Template

4. Launch & Scale

We execute a seamless launch, then closely monitor performance. Continual optimization and scalability measures are undertaken to ensure the sustained success of your product.

Insights

Product, Technology & Engineering insights

Frequently Asked Questions

Have questions? We have answers

Can't seem to find it? Contact our customer service team for personalized assistance. Your satisfaction is our primary goal.

What is Google Tag Manager event tracking?

Google Tag Manager event tracking allows you to track specific user actions on your website, such as clicks, form submissions, and video plays, without altering your site’s code.

Can you set up ecommerce tracking with GTM?

Yes, we offer comprehensive ecommerce tracking services using Google Tag Manager. This includes monitoring product views, add-to-cart actions, transactions, and more, enabling you to gain insights into customer purchasing behaviors and optimise your sales funnel.

What types of events can be tracked with GTM?

You can track a wide range of events with Google Tag Manager, including clicks, form submissions, video plays, scroll depth, and custom user interactions. This versatility allows for detailed analysis of how users engage with your site.

How does GTM event tracking benefit my business?

Google Tag Manager event tracking provides precise data on user behavior, helping you optimise your site, improve user experience, and increase conversion rates. By leveraging this data, you can make informed decisions to enhance your business performance.

Is it necessary to have coding knowledge to use GTM?

No, Google Tag Manager simplifies the process of managing tags, allowing you to set up and modify tags without extensive coding knowledge. This makes it accessible for users with varying levels of technical expertise to implement and manage event tracking.

How do you ensure data accuracy with GTM?

We implement a robust data layer and follow best practices to ensure the data collected through Google Tag Manager is accurate and consistent. This approach helps maintain the reliability of your analytics, providing trustworthy insights into user behavior.

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