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Website migration refers to the process of transferring an existing website and its content from one server environment or platform to another with minimal disruption. This may involve changing web hosts, content management systems, server infrastructure, or migrating to the cloud.
Website migrations are important when upgrading outdated systems or moving servers for better performance, costs, scalability, or enhanced features. Leaving websites stagnant can result in lost customers, revenue, and search visibility. Migration done properly allows for continuity during transitions.
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Optimize your tracking and analytics setup with our step-by-step Google Analytics and GTM Checklist. Perfect for business owners and marketers.