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Payment gateway integration refers to connecting an online payment processor with a website or application to securely collect various payment methods on-site rather than directing customers elsewhere to pay.
Allowing customers to pay instantly without leaving your site significantly increases conversion rates over separate payments. And facilitating preferred payment methods builds trust and satisfaction driving repeat purchases.
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Optimize your tracking and analytics setup with our step-by-step Google Analytics and GTM Checklist. Perfect for business owners and marketers.