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A meta description is the summary text displayed under a page title in search engine results. It acts as a preview snapshot to inform click decisions.
Well-written meta descriptions provide concise yet compelling previews that attract targeted visitors, boost click-through rates, and reinforce relevance for searchers. Treat them as critical bait for captive audiences.
Meta Description Setup Process:
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Optimize your tracking and analytics setup with our step-by-step Google Analytics and GTM Checklist. Perfect for business owners and marketers.