Third-party integrations refer to connecting separate software tools like CRMs, email marketing platforms, chat tools, etc. via APIs and pre-built interfaces to enable seamless cross-tool workflows, synchronisation, and data sharing between disparate systems.
Without integrations, critical business data gets fragmented across tools teams use requiring constant repetitive manual entry between systems. Integrations eliminate swivel-chair workflows enabling automatic flow of data between sales, marketing, service, billing, etc. This accelerates growth.
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