Google Tag Manager (GTM) is a free tag management system that allows you to quickly and easily deploy tracking tags, marketing pixels, scripts, and custom HTML/JavaScript on your website or mobile app without needing code changes.
GTM makes it simple to add, update, or remove the many tags now essential for analytics, marketing, ads, retargeting, etc. Without central tag management, adding or editing tags requires developer resources and code pushes. GTM saves time and resources while empowering marketers.
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Optimize your tracking and analytics setup with our step-by-step Google Analytics and GTM Checklist. Perfect for business owners and marketers.
