The Facebook Pixel is a small piece of tracking code that reveals valuable visitor data by monitoring actions taken on your website. It powers your Facebook and Instagram ad targeting.
Installing the pixel allows highly targeted re-engagement with past visitors by serving them relevant ads based on tracked pages visited, content consumed, purchases made, and other interactions with your site.
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Optimize your tracking and analytics setup with our step-by-step Google Analytics and GTM Checklist. Perfect for business owners and marketers.
