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DNS (Domain Name System) is like the phonebook of the internet - it translates domain names like www.yourcompany.com into IP addresses that computers use to route traffic. DNS setup involves configuring your domain's DNS records so that requests get sent to the right servers.
DNS is crucial for running a functional website and email. Without proper DNS setup, your site could go down or emails may stop working. DNS configures where your traffic gets routed, so mistakes can prevent visitors from accessing your site. Proper DNS setup gives you control and prevents outages.
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Optimize your tracking and analytics setup with our step-by-step Google Analytics and GTM Checklist. Perfect for business owners and marketers.