Cookie consent setup refers to implementing a user interface and system to collect explicit visitor consent for setting non-essential cookies as per privacy regulations like GDPR and CCPA. This includes preference management systems.
Geographies with strong data privacy laws require informing and acquiring consent when setting cookies to track users across sessions. Lacking proper consent UIs can lead to major fines or civil lawsuits when found in violation. A robust consent framework protects businesses from this risk.
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