Today, creating good content isn’t enough. You need your potential customers to read, and engage with the content so that they can be nurtured skillfully throughout the buyer journey. This is how a B2B company rises as a thought leader in a specific industry.
This is known as content marketing.
Content marketing is only valuable and relevant if it addresses the needs and pain points of your target audience so that your business can establish itself as an industry leader and build trust with its audience.
Some of the other benefits include increased brand awareness, driving organic traffic to your website, and ultimately generating leads that can be converted into loyal customers. One of the other main reasons is that today customers are flooded with advertising messages that are not personalised annoying the customer even more.
Therefore, content marketing provides a subtle approach that focuses on building relationships rather than pushing sales. Overall, content marketing is essential for businesses looking to establish credibility, drive growth, and differentiate themselves from competitors in a crowded marketplace.
In this article, we will discuss HubSpot’s newly launched content marketing software for content marketers to easily create and manage content.
What is HubSpot Content Hub?
In April 2024, HubSpot launched HubSpot Content Hub, a marketing software with varied tools, earlier referred to as CMS Hub.
HubSpot’s Content Hub, as stated by HubSpot is “Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.”
Let’s learn more about HubSpot’s Content Hub.
How is HubSpot Content Hub different from CMS Hub?
The Content Hub serves as a comprehensive toolbox for content creation and management. It incorporates familiar features from CMS, along with innovative tools and the best features from Marketing Hub. This all-in-one platform is designed to meet all the content needs efficiently and effectively. And HubSpot is a great platform for a B2B business to build a growth engine.
This means that website management tools such as blogs, landing pages, and more will all be combined into one at a single convenient location. The landing pages and blogs will now be present in Content Hub instead of Marketing Hub.
If you are using CMS Hub currently, don’t worry, if you are satisfied with it and prefer not to switch, you can continue using it. However, if you wish to access the new features offered in Content Hub, upgrade.
HubSpot is implementing these changes to streamline content marketing processes for all users. Their goal is to provide a comprehensive solution for content creation and management.
Want to understand how HubSpot’s new feature can help your content marketing efforts? Schedule a free 30 min consultation call.
Benefits of HubSpot Content Hub
HubSpot Content Hub serves as a valuable tool for marketers, providing a wide range of benefits to assist them in effectively reaching their target audience. Here are some of the benefits it offers:
Personalised content
- Your potential customers receive atleast 10-20 messages a day with content that is not relatable to them, either it has too much information or is just salesy.
- Content Hub allows marketers to create niche and personalised content that resonates with their specific audience throughout the entire customer journey.
Enhanced efficiency
- This is one of the important changes. Now, marketers don’t have to spend a lot of time creating, managing, and repurposing the content because, with this feature, they can easily streamline content creation and management.
- It makes redundant work easier and helps marketers to invest that time in creating unique content.
Integrated AI technology
- Marketers can now use AI for content strategy and automate tasks, this simplifies marketing processes and improves overall efficiency. By analysing vast amounts of data, AI allows marketers to create more targeted and personalised content for their audiences.
- This not only streamlines the marketing process but also helps improve ROI by delivering more relevant and engaging content to consumers.
Effective campaigns
- Creating marketing campaigns can be tough when you have a team spread out in different regions. But with HubSpot's Content Hub, it's easier to make sure everyone is on the same page. This tool helps you create campaigns that work well no matter where they're being seen.
- By using one platform to create and share content, you can make sure your message is consistent and engaging for your customers. It's a great way to keep your brand strong and connect with your audience.
Resource optimisation
- As marketers spend less time on repetitive work, they have much more time to invest in achieving more and improving the impact of their content by automating tasks and providing valuable insights.
- This shift towards automation allows marketers to focus on strategic planning, creative ideation, and data analysis. Ultimately, this increased efficiency and effectiveness can lead to higher ROI and a stronger competitive edge in the ever-evolving digital landscape.
What are the features of the HubSpot Content Hub?
The HubSpot Content Hub is a comprehensive platform that offers a wide range of features to help businesses effectively manage and optimise their content marketing strategies. Let’s look at some of them.
Content creation features
To make your customer’s journey user-friendly, you need to create content that is informational and engaging so that it directs the customer to the next stage. To analyse the results, you can use data and analytics to optimise the content strategy.
1. Content remix
HubSpot's content remix feature helps you revitalise your existing content. It allows you to transform your content into fresh new formats like social media posts, emails, and videos. This helps you get more value and visibility from your content library, while maintaining a consistent brand voice across all your marketing channels.
2. Brand voice
Developing a distinct and recognisable brand voice is crucial. HubSpot's tools enable you to refine your tone, language, and overall messaging to ensure it aligns with your brand identity and values. The platform provides tailored recommendations based on an analysis of your current content, helping you create a cohesive and authentic brand personality.
3. Scalable CMS
HubSpot's content management system (CMS) allows you to build and manage your website without any coding. You can choose from a library of customisable templates and use the intuitive drag-and-drop editor to make updates with ease. The integrated website analytics also help you make data-driven decisions about your online presence.
4. AI blog writer
HubSpot's AI blog writer tool can generate draft blog posts in minutes. Simply provide the topic details, and the AI will create the content for you. This helps save valuable time on research and writing, so you can focus your efforts on polishing and publishing great content.
5. Lead capture
HubSpot's lead capture tools make it easy to create custom forms to collect leads. The leads are automatically funneled into your HubSpot CRM, allowing you to identify and nurture your most promising prospects. This helps drive more sales and growth for your business.
6. HubSpot AI
HubSpot provides a suite of AI-powered tools to streamline your marketing and sales tasks. Leverage AI to build websites, create content, and automate repetitive work. This allows your team to focus on high-value, strategic initiatives that drive real results for your business.
Content management features
The content management features help content marketers manage and distribute the content in one place.
1. SEO recommendations
HubSpot's SEO tools provide guidance to improve your search engine rankings. It analyses your existing content and suggests ways to optimise it for better visibility. The platform also recommends relevant topics for you to create new content around, helping you attract the right audience.
2. Advanced analysis and reporting
HubSpot's advanced analytics capabilities allow you to generate custom reports by pulling data from various apps. You can build personalised dashboards using a simple drag-and-drop editor, and share these reports directly within HubSpot. The platform also offers secure data management, letting you control who can access the information.
3. Memberships
The membership features in HubSpot make it easy to grant specific groups access to certain content and updates. This is helpful for managing access for customers, partners, resellers, and other stakeholders. You can even create a membership-based website tailored to your audience's needs, giving you more control over content distribution.
4. Video and podcast hosting
HubSpot provides tools to create and embed videos into your marketing and customer support content. You can add interactive elements like forms and calls-to-action to boost engagement. The platform also tracks video views on customer profiles and generates custom reports on your video and audio content performance.
5. A/B testing
HubSpot's A/B testing feature allows you to test different versions of your web pages to see which one performs better. It shows one version to half your audience and the other version to the remaining half, then compares the results to help you make data-driven decisions about your content and user experience.
6. Content embed
The content embed feature in HubSpot enables you to create personalised web experiences using embedded content. This is particularly useful for businesses with WordPress websites, as it allows you to build and customise content without needing coding or design skills, and then seamlessly integrate it into your WordPress site.
Need help setting up your HubSpot’s Content Hub? Our HubSpot experts can help!
HubSpot Content Hub pricing
Content marketing is essential for small businesses looking to grow their online presence and attract more customers. However, finding the right tools and software to support your content strategy can be a challenge, especially when you're on a budget.
HubSpot starter plan
- HubSpot offers an affordable starter plan that is tailored for small businesses. This plan starts at just $20 per user per month and provides increased access to many of HubSpot's free features.
- It also includes additional website pages, blog posts, personalisation options, and live support. The Starter plan is designed to help small businesses enhance their content marketing efforts and get more value from the platform.
HubSpot professional plan
- For businesses that need more advanced content marketing capabilities, HubSpot provides the Professional plan starting at $500 per month with 3 user seats.
- Professional plan features include content remix, brand voice development, podcasting support etc. Growth-oriented businesses can use this plan to enhance their content marketing strategies.
In summary, HubSpot's Content Hub is a powerful content marketing platform that can benefit businesses of all sizes. For small businesses, the affordable Starter plan provides increased access to key features to help enhance their content creation and management. As businesses grow, the advanced plan offers more capabilities.
Regardless of your company's size or content marketing needs, HubSpot's Content Hub offers a scalable solution to streamline your efforts and drive better results. By leveraging the platform's AI-powered tools and comprehensive features, you can create high-performing content that resonates with your target audience and drives the customer journey.
Want to enhance your content marketing game and get better results? Let’s talk!
