As a custom software development company in the USA, we work with a diverse range of B2B organisations. One of the most important things we have learned is how to nurture relationships with people. For a business to reach new heights, you need to look after its people. This is why your marketing strategies should focus on lead capturing and nurturing.

Lead capture and nurturing allow businesses to effectively engage with potential customers and guide them through the buying process. You'll always be at the top of the customer's mind if you maintain relationships and offer impactful service.

In this article, we'll discuss the steps to integrate HubSpot forms with Webflow, allowing you to streamline your lead capture and nurturing efforts.

Why should you choose the HubSpot form?

One of the biggest advantages of a HubSpot form is that it is native to HubSpot, and it captures data that can then be used as automatic triggers for Workflows, lists, or notifications within the HubSpot system. However, it's important to note that HubSpot forms may not necessarily provide more control over lead capture itself, but rather offer a more streamlined way to control and nurture leads post-capture, helping with decision-making for lead sources.

For example, if your company sets up a HubSpot trial form on your website, you immediately receive the necessary information to nurture the lead through workflows within the HubSpot system, including the cookie capture. In contrast, if you use a form from your SaaS product on a HubSpot page, it does not natively capture the cookie on that contact. This means you'll have to go through extra steps to connect your product form information to HubSpot to power your workflows.

From an analytics standpoint, your company finds that HubSpot forms provide better analytics compared to third-party forms, primarily because you get the source history from when the person is cookied. If you use a product form, you may only see the conversion point as an "Offline Source," which means you miss out on the entire path the user took through your website before converting.

On the other hand, with a HubSpot form, you can see the user's journey all the way up to the form completion. This allows you to track a variety of sources of traffic and how they interact with your website before converting on the form.

Connect with our experts on a free 30-minute call to set up HubSpot forms on your website.

What are the benefits of HubSpot integration with Webflow?

In the world of B2B business it's important to attract and take care of potential customers in order to drive success and growth. The two names that make it all possible are HubSpot and Webflow. One is a top-tier CRM and inbound marketing automation platform used as a growth engine for B2B companies, known for its extensive range of tools for simplifying lead management, nurturing, and conversion processes and the other, is known as one of the best No-Code website builders respectively. Webflow is a website designer platform with drag and drop feature to build websites without writing a single line of code.

Need help building a dynamic and responsive website? Let’s talk!‍

When you connect HubSpot forms to Webflow, you get a streamlined system that helps you with managing leads. Here's what you get:

1. Easy transfer of leads 

Your lead information goes straight from your website to HubSpot CRM without you having to manually do it. This saves time and reduces mistakes.

2. Organised leads

HubSpot's CRM lets you sort and group your leads based on various criteria, ensuring personalised and targeted communication.

3. Automated campaigns

You can set up automatic emails and messages in HubSpot that get sent out to your leads based on their preferences and requirements.

4. Insightful analytics

HubSpot has tools that show you how well your leads are doing and where you can make things better. This helps you make smart choices to grow your business, enabling data-driven decision-making and optimisations.

5. Increased conversions

By using HubSpot's inbound marketing tools, you can educate people while making your website a lead machine. This means more people buying from you and your business growing.

Overall, integrating HubSpot with Webflow provides B2B companies with a comprehensive solution for managing leads effectively and driving business growth. Now that we are familiar with the importance of combining these platforms together to enhance efficiency, we will move on to learn how to connect HubSpot form with Webflow.

What are the prerequisites to integrating HubSpot forms with Webflow?

Before moving to the roadmap, let’s look at how you can connect your Webflow and HubSpot accounts. First, you'll need to add the HubSpot integration to your Webflow Workspace. Here's how:

1. First open the Account dropdown in the Webflow navbar.
2. Click Workspaces.
3. Select the Workspace you want to connect the HubSpot integration to.

Next, follow these steps to add the HubSpot integration:

1. Go to Workspace settings > Integrations tab > Marketing automation integrations.
2. Click Add marketing integration.
3. Choose HubSpot from the dropdown.
4. Click Add marketing integration (you'll be automatically routed to HubSpot to connect the two applications).
5. On the "Connecting Webflow Product to HubSpot" page, select your HubSpot account and click Choose account.
6. Click Connect app to grant Webflow access to your HubSpot account (you'll then be redirected back to the Integrations tab in your Webflow Workspace).

You've now successfully connected your Webflow and HubSpot accounts, now let’s go through the steps to connect HubSpot form to Webflow.

Steps to connect your HubSpot forms to Webflow

Follow the steps to integrate HubSpot forms to you Webflow website:

Step 1 - Create a HubSpot form

First, go to the Marketing tab in HubSpot and click on Lead Capture, then Forms. Hit the Create form button and follow the instructions to make your form.

Step 2: Get the embed code

Once your form is done, click on the Embed tab and choose Embed code. Copy the code snippet you see.

Step 3: Build a page in Webflow

In Webflow, create a new page or open an existing one where you want to put your HubSpot form. Add a new HTML embed element by clicking the + icon and selecting Embed.

Step 4: Paste the code

Paste the code you copied from HubSpot into the HTML embed element you just added in Webflow. Save your changes and publish your website.

Step 5: Test your form

Go to the page with your HubSpot form on your Webflow site and test it out. Submit a test form to make sure everything is working. Check if the data shows up in your HubSpot account.

And you are all done. You've successfully added a HubSpot form to your Webflow website. Now you can keep track of form submissions, manage leads, and improve your marketing strategies. Adding a HubSpot form to your Webflow site is easy and doesn't need any coding skills. This integration helps you capture leads and boost conversions for your business.

Need help building a Webflow website integrated with HubSpot. Let’s talk over a free 30 minute consultation call.‍

By integrating HubSpot forms with your Webflow website, you get the best of both worlds, a platform to build websites without having any technical knowledge and capturing leads and nurturing functionalities. This integration simplifies your lead management process, allowing you to engage effectively with potential customers, lead them through the purchasing journey, and ultimately propel business expansion. 

Let us help you build a seamless and effective lead management experience for your business.