Choosing the right Content Management System (CMS) is an important decision for businesses in today's fast-changing digital world.

With a multitude of options available, it can be daunting to determine which platform best suits your organisation’s needs. 

In this article, we’ll compare three leading enterprise CMS platforms, Adobe Experience Manager (AEM), Contentful, and Brightspot, to help you choose the top enterprise CMS platforms in 2024. 

Not sure which CMS to choose? Explore the best CMS options available in 2024 and find the perfect fit for your business needs.

Why does choosing the right enterprise CMS matter in 2024?

As we step into 2024, the importance of having a robust and flexible CMS cannot be overstated. 

Enterprises require CMS capabilities that not only offer powerful features but also integrate with existing enterprise tools and systems. The right CMS can streamline operations, enhance user experience, and ultimately drive business growth.

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By the end of this enterprise CMS comparison, you’ll have a clearer understanding of which CMS belongs on your list of top enterprise CMS platforms in 2024.

Overview of the top enterprise CMS platforms

When exploring the top enterprise CMS Platforms, it's essential to consider reviews and ratings to get a comprehensive view of each option's strengths and weaknesses. 

For more insights, check out, web content management, WCS reviews, and ratings to see how these platforms compare.

AEM (Adobe Experience Manager)

AEM is a leading Adobe CMS platform that caters to large organisations requiring extensive customisation and integration capabilities. 

As part of Adobe’s suite of tools, AEM integrates seamlessly with Adobe Creative Cloud and Adobe Marketing Cloud, making it a preferred choice for enterprises already invested in Adobe products.

Key features of AEM

1. AEM is designed to scale with the needs of large enterprises, ensuring optimal performance even under high traffic conditions meaning it offers enterprise-grade scalability.

2. AEM allows for sophisticated content personalisation across various channels, improving user engagement and conversion rates.

3. AEM includes robust Digital Asset Management (DAM) features, making it easier to manage, organise, and distribute digital assets.

4. AEM’s deep integration with Adobe’s ecosystem allows enterprises to leverage tools like Adobe Analytics and Adobe Target for a comprehensive digital strategy.

Contentful

Contentful is a headless CMS that offers flexibility and scalability, making it ideal for enterprises needing to deliver content across multiple channels. 

Unlike traditional CMS platforms, Contentful takes an API-first approach, enabling developers to use any front-end technology to create and manage content experiences.

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Key features of Contentful

1. Contentful’s API-driven model allows for easy integration with various technologies, offering unparalleled flexibility.

2. Contentful separates content management from content presentation, giving developers complete control over how content is delivered across devices.

3. Contentful excels in delivering consistent content experiences across websites, mobile apps, and IoT devices.

4. With extensive documentation and support, Contentful is favored by developers for its ease of use and adaptability.

Brightspot

Brightspot is a hybrid CMS platform that combines the best of traditional and headless CMS capabilities. 

It’s known for its user-friendly interface and powerful editorial tools, making it a strong contender among the top enterprise CMS platforms for enterprises looking for a versatile and easy-to-use platform.

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Key features of Brightspot

1. Brightspot allows enterprises to choose between traditional and headless CMS approaches, offering flexibility in content management.

2. Brightspot’s workflows can be tailored to meet the specific needs of different departments within an organisation.

3. The intuitive interface of Brightspot makes it accessible for both technical and non-technical users, speeding up content production.

4. Brightspot integrates well with third-party services, CRM systems, and ecommerce platforms, positioning it competitively against other Brightspot competitors.

Curious how Brightspot stacks up against its competitors? Compare it with other Brighspot competitors, Webflow and Wix in terms of usability and features.

Core features and CMS capabilities

Let's explore the key capabilities of AEM, Contentful, and Brightspot that make them stand out in the enterprise CMS market.

Scalability and flexibility

When evaluating the top enterprise CMS platforms for 2024, scalability and flexibility are key considerations. 

Here’s how AEM vs Contentful and Brightspot compare

AEM

Adobe Experience Manager is built to handle the demanding needs of large enterprises. Its scalability ensures that it can support vast amounts of content and high traffic without performance issues. 

AEM’s flexibility is further enhanced by its integration with Adobe’s suite, allowing for a highly customised content management experience.

Contentful

Contentful’s headless CMS architecture is inherently flexible, enabling businesses to scale content delivery across multiple platforms as they grow. 

Its API-first approach ensures that it can integrate with any technology stack, making it an adaptable solution for enterprises.

Brightspot

Brightspot offers a hybrid approach, allowing businesses to scale as needed while providing the flexibility to manage content either traditionally or headlessly. 

This adaptability makes Brightspot a worthy contender among the top enterprise CMS platforms in 2024 and distinguishes it from other Brightspot competitors.

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User experience and editorial tools

A CMS’s usability and the quality of its editorial tools are crucial for ensuring that content teams can work efficiently.

AEM

AEM provides a comprehensive suite of editorial tools that integrate seamlessly with its digital asset management system. 

While powerful, AEM’s interface can be complex, requiring a steep learning curve, particularly for new users.

Contentful

Contentful’s interface is designed with developers in mind. 

While it is clean and intuitive, non-technical users may need additional tools or custom development to create a user-friendly environment.

Brightspot

Brightspot excels in usability, offering a straightforward interface that is easy to navigate for both technical and non-technical users. 

Its editorial tools are robust, making content creation and management a streamlined process, positioning it well in any enterprise CMS comparison.

Customisation and integration

Customisation and integration capabilities are critical for ensuring that your CMS can work seamlessly with other enterprise tools and platforms.

AEM

AEM offers extensive customisation options, particularly for businesses already using Adobe products. 

Its integration capabilities are robust, allowing it to connect with a wide range of third-party tools, making it one of the most versatile options among the best enterprise CMS platforms.

Contentful

Contentful’s API-first approach allows for extensive customisation, enabling businesses to build bespoke content solutions. 

It integrates easily with various tech stacks, providing the flexibility that modern enterprises require.

Brightspot

Brightspot supports a wide range of integrations with third-party services, CRM systems, and ecommerce platforms. 

Its modular design allows for easy customisation, making it a flexible choice for businesses with diverse needs, especially when you compare CMS platforms.

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How does each CMS integrate with existing enterprise tools?

Each system has its own approach to integration, ranging from pre-built connectors to flexible APIs, allowing companies to create a seamless workflow across their digital ecosystem.

AEM integration

One of AEM’s standout features is its deep integration with Adobe’s suite of tools, including Adobe Analytics, Adobe Target, and Adobe Creative Cloud. 

This integration enables enterprises to deliver personalised, data-driven content experiences across multiple channels, making AEM a powerful, Adobe CMS platform, for companies that rely heavily on Adobe’s ecosystem.

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Contentful integration

Contentful’s API-first design makes it highly adaptable for integration with a variety of enterprise tools and platforms. 

Whether you’re using marketing automation software, CRM systems, or custom-built applications, Contentful’s robust API ensures seamless integration, providing a cohesive digital experience.

Brightspot integration

Brightspot offers strong integration capabilities, allowing it to connect with a wide range of third-party tools and services. 

Its modular architecture makes it easy to customise and integrate with existing enterprise systems, ensuring that all your digital assets and content workflows are in sync, making it one of the best enterprise CMS platforms.

Comparing costs: Which CMS offers the best value?

Choosing a CMS involves weighing costs against features and long-term benefits, making the best choice depending on a company's specific needs and budget.

Licensing and development costs

Cost is a significant factor when choosing among the top enterprise CMS platforms, especially when comparing AEM vs Contentful and Brightspot. 

Let’s break down the costs

AEM

Adobe Experience Manager is known for its high costs, which include substantial licensing fees and significant development and maintenance expenses. 

However, for enterprises that need its extensive features and integrations, these costs can be justified by the value AEM provides.

Contentful

Contentful operates on a subscription model, which can be more affordable initially but may scale with usage, especially as your content needs grow. 

Development costs can also add up if you require extensive customisation or additional API calls.

Brightspot

Brightspot offers flexible pricing models that can be tailored to your business needs, generally making it more affordable than AEM. 

Its lower licensing fees and customisable pricing options make it a cost-effective solution among the top enterprise CMS platforms for enterprises looking for a powerful CMS without the high costs associated with AEM.

ROI and long-term costs

In addition to upfront costs, it’s essential to consider the return on investment (ROI) and long-term costs of each CMS platform:

AEM

While AEM’s costs are high, the platform’s advanced features and integrations can lead to significant ROI, particularly for large enterprises. 

Its ability to deliver personalised, data-driven content experiences can drive customer engagement and revenue, making it a worthwhile investment.

Contentful

Contentful offers a strong ROI for businesses that need a flexible, scalable CMS. Its lower upfront costs and API-first approach allow for quick adaptation to market changes, providing long-term value. 

However, costs can increase with additional API usage, so careful planning is needed.

Brightspot

Brightspot’s flexibility in pricing and ease of use provide a solid ROI, especially for businesses that require a versatile CMS. 

Its hybrid model allows enterprises to scale efficiently, keeping long-term costs manageable while maximising the value of the CMS.

When you compare CMS platforms, Brightspot stands out for its balanced approach to cost and functionality.

Which CMS is right for your enterprise?

Choosing the right CMS depends on your specific business needs, existing infrastructure, and long-term goals. 

Here’s a breakdown of when to choose AEM, Contentful, or Brightspot:

When to choose AEM?

AEM is the best choice for large enterprises deeply invested in Adobe’s ecosystem that require extensive customisation and integration capabilities. 

If your business needs to deliver personalised, data-driven content across multiple channels and values seamless integration with Adobe tools, AEM is likely the best fit among the top enterprise CMS platforms.

When to choose Contentful?

Contentful is ideal for organisations that need a flexible, API-driven, headless CMS. 

If your enterprise is focused on delivering content across multiple platforms and requires robust integration capabilities, Contentful’s architecture makes it a strong contender for the best enterprise CMS in 2024.

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When to choose Brightspot?

Brightspot is a great option for enterprises looking for a versatile CMS that balances traditional and headless features. 

If your business requires a user-friendly platform with powerful editorial tools and customisable workflows, Brightspot provides a cost-effective and adaptable solution among the top enterprise CMS platforms.

AEM vs Contentful vs Brightspot: Pros and cons

Each CMS platform has its own set of advantages and drawbacks. The best choice depends on your specific needs and resources.

AEM

Pros

1. AEM offers advanced features, including digital asset management, content personalisation, and seamless Adobe integration.

2. AEM is designed to handle the complex needs of large enterprises.

3. Deep integration with Adobe tools enhances the overall digital strategy.

Cons

1. AEM is one of the most expensive CMS platforms, with significant licensing and development costs.

2. The platform has a steep learning curve, requiring significant technical expertise.

Contentful

Pros

1. Contentful’s API-driven architecture provides unmatched flexibility for integration and content delivery.

2. The platform easily scales with your business, accommodating growing content needs.

3. Contentful is well-regarded for its extensive documentation and support, making it a favorite among developers.

Cons

1. Costs can increase with higher API usage and advanced features.

2. While flexible, Contentful may require additional development to create a user-friendly environment for non-technical users.

Brightspot

Pros

1. Brightspot’s interface is intuitive and accessible, reducing the learning curve for new users.

2. Offers the flexibility to choose between traditional and headless CMS approaches.

3. Generally more affordable than AEM, with customisable pricing options.

Cons

1. Brightspot has a smaller ecosystem compared to AEM and Contentful, potentially limiting third-party integrations.

2. While customisable, Brightspot may not offer the same level of deep customisation as AEM.

Choosing the best enterprise CMS in 2024

Choosing the right CMS for your enterprise involves considering your specific needs, budget, and long-term goals. 

AEM is a strong choice for large enterprises requiring deep integration with Adobe’s tools and advanced content management features. 

Contentful offers flexibility and scalability, making it ideal for businesses that need a headless CMS with strong API capabilities. 

Brightspot provides a versatile, user-friendly option that balances traditional and headless CMS features, offering a cost-effective solution for a wide range of enterprises.

Still unsure which CMS is the best fit for your business? Contact our experts today for a free 30-minute personalised consultation. 

We’ll help you navigate the complexities of choosing the right CMS, ensuring it aligns with your business goals and digital strategy.