A well-designed website with a beautiful UI is not enough, it needs to cater to your needs, helping you manage customers and grow your business effortlessly. This is flawlessly done by Webflow HubSpot integration. 

1. Webflow is a No-code platform with flexible website design capabilities. 
2. And HubSpot is the most loved CRM platform with wide integration capabilities. 

This integration allows businesses to connect their beautifully designed websites seamlessly with robust customer management systems. It means you can create stunning websites and effectively capture and nurture leads, track customer interactions, and streamline your marketing efforts, all from a single, unified platform.

As a growing or established business, taking help from a HubSpot implementation agency can help in smooth Webflow and HubSpot integration. Here, in this article, we will be looking at the top 5 common issues that businesses face with HubSpot Webflow Integration.

How does Webflow HubSpot integration help B2B businesses?

Integrating Webflow with HubSpot provides immediate and practical benefits for B2B businesses, particularly for those ready to optimise their online presence and sales processes. 

Here’s how this integration can directly impact your business,

Enhanced marketing automation

By linking Webflow’s design features with HubSpot’s marketing automation tools, you can automate lead nurturing processes efficiently.

This integration allows you to set up automated email campaigns, trigger personalised messages based on user behavior, and streamline follow-up actions.

It’s a straightforward way to ensure that no lead falls through the cracks, helping you maintain consistent engagement with potential customers.

Streamlined data management

Managing customer data becomes much simpler when Webflow and HubSpot are integrated. 

All interactions from your Webflow site are automatically captured in HubSpot’s CRM. This means you get a complete view of each customer’s journey without manual data entry, reducing errors and saving time. 

You can easily track performance, analyse behaviors, and refine your strategies based on real-time data.

Struggling with your Webflow HubSpot integration? Our certified HubSpot implementation agency can help streamline your processes and enhance your online presence. Get in touch now!

Improved user experience and personalisation

With this integration, you can deliver a more personalised experience to your users. Use the data collected through HubSpot to tailor website content and marketing messages to individual user preferences and behaviors. 

This not only enhances user experience but also boosts conversion rates by delivering relevant information at the right time, making it easier for your customers to make purchasing decisions.

Now, that you know how Webflow and HubSpot Integration can boost your revenue by not letting any lead fall through the cracks, let's move on to the top 5 errors people face when integrating Webflow with Hubspot.

Top 5 common issues in Webflow HubSpot integration and how to solve them

Integrating Webflow with HubSpot offers potent capabilities for businesses to streamline their marketing and lead-generation processes.

However, like any integration, it comes with its own set of challenges. If you're considering this integration or are already facing issues, we'll explore the top five common problems businesses encounter and will provide practical solutions to address them.

Issue 1: Form submissions not appearing in HubSpot

One of the most frequent problems businesses face is when forms submitted on Webflow do not appear in HubSpot.

Example: Imagine as the head of marketing, you notice that your new lead generation form wasn’t capturing leads in HubSpot. This results in outdated or incorrect communication, which is frustrating for both the business and the customer. 

Solution & Best Practices

To address this issue, first ensure that the API key used for the integration is valid, active, and has the appropriate permissions to access form data.

Check the form field mappings in both Webflow and HubSpot to ensure they are correctly aligned, which means that each field in the Webflow form corresponds accurately to a field in HubSpot.

Additionally, inspect the integration settings for any filters or rules in HubSpot that might block the submissions. It’s advisable to regularly test the forms by submitting data to verify the integration is functioning correctly.

Engage with our HubSpot consulting agency. Our HubSpot experts provide tailored solutions to fit your business needs, starting with a free 30-minute consultation call.

Issue 2: Incorrect data capture

Incorrect data capture involves situations where the data from Webflow forms do not accurately reflect in HubSpot.

Example: As a CRM specialist, you find that customer details, like email addresses, were inaccurately recorded in HubSpot.

Solution & Best Practices

To correct data capture issues, review and refine the mapping of form fields between Webflow and HubSpot. This ensures that all data fields in Webflow align properly with the corresponding fields in HubSpot.

It’s crucial to validate the data formats (e.g., email, and phone number) in both systems to prevent mismatches. Implementing regular data audits can help identify and correct discrepancies early. 

Establishing a standardised format for data entry and training your team on these standards can further reduce errors​.

Issue 3:  Synchronisation Issues

Synchronisation issues occur when there is a delay or failure in the real-time syncing of data between Webflow and HubSpot. This problem can significantly impact marketing and sales strategies, as it prevents the timely update of data.

Example: As a product manager, you encounter delays in syncing product updates from Webflow to HubSpot, which affects your inventory tracking and promotional campaigns.

Solution & Best Practices

To solve synchronisation issues, consider using a reliable automation tool like Zapier to facilitate real-time data syncing between Webflow and HubSpot. 

Regularly update and maintain the sync settings to ensure continuous data flow. It is also useful to set up monitoring systems that can alert you to sync failures or delays. 

For critical data, implementing a manual check system can provide an additional layer of verification. Regularly reviewing and optimising the sync process can also help improve efficiency and reduce lag.

Issue 4: Form embedding issues

Form embedding issues happen when HubSpot forms are not displayed or do not function correctly on the Webflow site. This problem can lead to lost data capture opportunities and a poor user experience.

Example: In a recent project, you noticed that embedded HubSpot forms are not responsive and fail to submit data correctly on mobile devices.​

Solution & Best Practices

For form embedding issues, first, ensure that the HubSpot form's embed code is implemented correctly in Webflow. This includes verifying that all necessary scripts are included and that there are no JavaScript errors. 

Check for compatibility with responsive design settings to ensure the form displays correctly across all devices. Testing the form functionality on various devices and screen sizes can help identify and address layout or submission issues. 

If problems persist, consulting Webflow or HubSpot support for technical guidance can be beneficial​.

Issue 5: Custom CSS conflicts in embedded forms 

Custom CSS conflicts in embedded forms occur when the styles defined on a Webflow site override or interfere with the default styles of HubSpot forms. This can result in misaligned elements, incorrect styling, and inconsistent form appearance, particularly affecting layout and usability across different devices.

Example: You embed HubSpot forms for capturing leads directly into a Webflow page on a client's website. However, the forms appeared misaligned and had different font styles compared to the rest of the site.

Solution & Best Practices

To resolve custom CSS conflicts, carefully review and isolate the CSS styles that are causing issues. Consider using more specific CSS selectors or IDs for the embedded forms to prevent styles from overriding each other.

Additionally, using a separate CSS file for form styling or applying inline styles directly to the form elements can help maintain consistency. Testing the forms across different browsers and devices can help ensure that the styling is consistent and functional. 

Documenting the CSS changes and periodically reviewing them can prevent future conflicts as site updates are made.

Integrating Webflow with HubSpot can significantly boost your business's online presence and operational efficiency. By addressing and overcoming common integration challenges, you can achieve a seamless connection that maximises the benefits of both platforms.

If your business faces ongoing technical challenges or requires advanced customization beyond standard integration capabilities, consider seeking help from a HubSpot Certified Partner or a Webflow Expert agency. These professionals specialise in complex integrations and can provide tailored solutions to optimise your Webflow and HubSpot setup, ensuring it aligns perfectly with your business needs.

FAQs

1. How long does it typically take to integrate Webflow with HubSpot?

The duration of Webflow HubSpot Integration can vary depending on the complexity of your website and the specific features you need. Generally, a basic integration can take a few days, while more complex setups may take a few weeks. For a precise timeline tailored to your needs, we recommend scheduling a consultation with our experts.

2. What is the cost of Webflow HubSpot Integration?

The cost of integrating Webflow with HubSpot depends on factors such as the scope of work, customisations required, and ongoing support needs.

3. Can you help us customise the integration to fit our unique business needs?

Absolutely! Our team specialises in creating custom solutions that align with your business goals. Whether you need specific functionalities or advanced features, we can tailor the integration to meet your exact requirements. Book a consultation to discuss your project in detail.

4. How do we know if we need professional help for our Webflow HubSpot Integration?

If you're experiencing persistent issues, such as data synchronisation problems or complex customisation needs, it may be time to consult with professionals. Our HubSpot experts can assess your current setup and provide a comprehensive solution to optimise your integration.

5. What ongoing support do you offer post-integration?

We provide a range of support options to ensure your integration continues to run smoothly. This includes regular maintenance, updates, and troubleshooting. Whether you need occasional assistance or full-time support, our team is here to help.

6. How can I get started with Webflow HubSpot Integration?

Getting started is simple. Contact us to schedule an initial consultation where we can discuss your goals, challenges, and project scope. Our team will then provide a detailed plan and timeline to help you integrate Webflow and HubSpot seamlessly into your operations.

7. Why is it important to work with a HubSpot implementation agency for integration?

Working with a HubSpot implementation agency ensures that the integration is set up correctly and optimized for your business needs. These agencies provide expert guidance and tailored solutions to maximize the benefits of Webflow HubSpot Integration.